About Loubna

With a background in communication, Loubna began her tech career as the founder of a tech startup, experiencing the highs and lows of entrepreneurship firsthand. This journey allowed her to develop a keen understanding of building innovative products from the ground up. Transitioning from entrepreneurship to intrapreneurship, she co-founded a new division within a tech agency, strategically shifting the company’s focus from a software development house to a creative, problem-solving entity. As the founder of the design lab, she led a multidisciplinary team of designers and developers to create human-centered products that solved complex business problems.

Her passion for design and innovation led her to work with some of the largest and most reputable institutions in the world, including JP Morgan and several leading fintech startups, with a primary focus on financial institutions over the past three years. During this time, she has successfully helped banks streamline their UX processes, enhance product development, and drive digital transformation through a combination of design thinking, lean, and agile methodologies. Her experience spans cross-functional teams and multidisciplinary projects, from traditional banking institutions to digital-first fintech companies, ensuring that innovation is not only encouraged but becomes a cornerstone of their strategic approach.

Loubna has received training and mentorship from global design thinking leaders at Google and IDEO. Early in her career, she became one of the first Design Thinking practitioners in the Middle East, facilitating workshops for NGOs, entrepreneurship programs, and female empowerment initiatives. Her commitment to “keeping the chain of love going” extends into mentoring young professionals, equipping them with the skills to drive impactful change in their own communities. She also facilitated technology integration for refugee communities, emphasizing the power of tech in improving lives.

Currently based in Lisbon, Portugal, Loubna has shifted her focus towards coaching and consultancy. After years of leading teams, she sought to deepen her expertise by obtaining certifications in Leadership and Executive Coaching from INSEAD, with a focus on organizational change, team psychodynamics, and advanced team coaching. Today, she works primarily with product teams and executives in the banking sector, empowering them to harness the power of human-centered design and strategic collaboration. Her unique approach integrates UX, leadership development, and innovation coaching, ensuring that the products and teams she works with not only achieve their business goals but also create meaningful, lasting impact in the fast-evolving financial industry.

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